Contact: Gayle J. Surabian
Fresno County Fruit Trail Wins
Top Honors at Annual CALED Event
After just its inaugural year in 2004,
The Fresno County Fruit Trail took top honors at the California Association for
Local Economic Development (CALED) annual meeting in
CALED’s Awards for Excellence
program offers an opportunity for members to share their economic development
success stories with the general membership. The focus of the Annual Conference is to
highlight cutting-edge issues and innovations and provide extensive networking
opportunities for their members.
Former Mayor Joseph Rhodes of Reedley,
Mayor Leland Bergstrom of Kingsburg and Fresno County Supervisor Judy Case
working with Fresno County Tourism Director, GiGi Gibbs, spearheaded the
development of this new agritourism trail. The Fresno County Fruit Trail is a
unique economic development marketing collaboration directed by the Fresno
County Office of Tourism in partnership with the nine cities of Clovis, Fowler,
Fresno, Kingsburg, Orange Cove, Parlier, Reedley, Sanger, and Selma, as well as
32 agritoursim businesses and 8 farmers markets.
The Fruit Trail is an extension of the
nationally known springtime attraction, the Fresno County Blossom Trail. The Fruit Trail operates from May
through September extending the period which travelers can enjoy the beauty,
flavor and culture of
In addition to enjoying this tour
through California’s agricultural heartland, the Fruit Trail Brochure
also includes information about twenty four hometown festivals and events,
twenty three museums and cultural attractions showcasing the region’s
rich diversity and heritage, and eight farmers markets ranging from the metro
area to the small communities.
Currently activities are being planned
for this year’s upcoming season.
For further information, or to request a copy of the Fresno County Fruit
Trail Map & Visitors Guide please call toll free(24 hrs)1-888-549-4900.